Our employees have been obsessed with this brand for months now and we couldn't resist any longer. The brand is Rabbit, here's their story:
We created rabbit because we wanted something better. We both are lifelong runners and so we’ve tried all the running apparel out there, but we never found anything we loved. With athletic apparel everywhere you look, it’s hard to believe that no one had perfected the running short, but that’s exactly how it felt to us. Some things were too complicated, others too fussy, and plenty were downright ugly. Even worse, none seemed to really consider the distinct activity of running and the legitimate and specific needs of the runner.
We thought about this problem for quite a while and finally we decided that we were going to solve it ourselves. We started to think about what exactly it was that we wanted from our running clothes. And we asked dozens of runners to sit down for interviews so we could learn what exactly they wanted from their running clothes and see if they were feeling the same things we were. We chalked up all of the pros and cons of every garment we could get our hands on. And, after all that, we believed that we could make something better.
Monica has been in the running business for 20 years, and she’s owned a running store for 13 years, so we weren’t exactly starting from scratch. We already had a pretty good idea what customers like and what they don’t. rabbit is the result of Monica’s experience and Jill’s unabashed perfectionism, and we really believe it is the best running apparel you can find anywhere.
Figuring out what we wanted to make was just the start. Next we asked ourselves how we could make these clothes in a way that we felt good about. It turned out that the only answer was to manufacture everything right here in California. It might not be the easiest way to do things, but it’s the best way, so that’s how we do it. That’s our difference.